KAISA: The One Health Awareness Campaign

Updated: Sep 14

We invite you to join KAISA: the One Health Awareness Campaign: a national student competition for video- and infographic-making contest followed by mentoring sessions with experts in One Health!




Contents

About the Campaign

Contest and Guidelines

Mentoring Sessions

Key Dates (times are in PHT)

Questions and clarifications

References


About the Campaign

The One Health approach is key in better understanding and addressing the public health concerns of today such as antimicrobial resistance, emerging and reemerging diseases, food safety and security, and environmental pollution, affirming the need for multisectoral and transdisciplinary collaboration. Despite its importance and the general shift towards institutionalizing One Health, awareness of the approach among the next generation of One Health professionals is yet to become widespread.


KAISA: The One Health Awareness Campaign aims to encourage awareness, appreciation, utilization, and critical thinking on One Health and its applications among university students in the Philippines. The campaign will be composed of a national student competition and mentoring sessions on One Health and will also be held in commemoration of World Rabies Day 2022.


This event was organized with the UP Medical Students for Social Responsibility, and made possible through partnership with Chevron and the support of the Southeast Asia One Health University Network and the United States Agency for International Development.



Contest and Guidelines

The competition portion of the campaign is a video- and infographic-making contest with the theme “Kaisa tayong lahat sa kalusugan ng bawat Pilipino”. The specific advocacy for this contest is Rabies Treatment and Prevention through Multi-Sectoral Collaboration.

  1. Participant eligibility. All Filipino university students, regardless of their degree program, are invited to join the Kaisa One Health Contest.

  2. Participants may form groups (composed of up to 3 students, minimum of 1 student) for both categories of the contest.

  3. Forming groups composed of youth from different schools, organizations, and localities is encouraged.

  4. All members of the organizing committees are ineligible to join. Conflicts of interest with judges will be cited beforehand.

  5. General contest flow. There are two contest categories: (1) video or (2) infographic/poster.

  6. Each group is only allowed to have one entry in each category of the contest.

  7. Participants are NOT allowed to submit two entries under the same category.

  8. Members of a group are not allowed to submit individual entries.

  9. Entries.

  10. Topic. Entries must be original, creative, entertaining, and must strongly convey the theme and the advocacy of the contest.

  11. Content. Creators are free to choose the style and presentation of content.

  12. Possible topics and questions to answer about rabies include those listed under Table 1, but are not limited to these

  13. Participants may opt to tackle any number of the questions/topics as stated in Table 1; however, “Possible ways to address the problem” should be tackled in all entries.

  14. All entries must contain the contest’s official hashtags (either in the body, credits, or in the caption): #MagKAISA, #KAISAOneHealth, and #KAISAKaSaKalusugan

  15. Entries must follow the following specifications:

  16. Video:

  17. The video must be in .mp4 format, with at least 720p (1080p preferred) resolution. The video orientation may be landscape or portrait. However, please take note that this will be shown primarily through social media.

  18. The video must not be shorter than 1 minute and not longer than 4 minutes and 30 seconds.

  19. Infographic:

  20. The infographic must be in .pdf, .gif (if with motion), or .png (if static) format, with at least 200 DPI resolution. The infographic orientation may be landscape or portrait. However, please take note that this will be shown primarily through social media.

  21. The poster must be 1080 x 1080 to 1200 x 630 pixels (1.91:1 to 1:1 aspect ratio).

  22. Language. Entries are recommended to be in the mother tongue of the participant. Subtitles/text are also recommended: English subtitles for entries in any Philippine language and Filipino subtitles for entries in English. This is to maximize reach and understanding among viewers within the same ethno-linguistic group and for ease of judging.

  23. Proper citation. Information used in the video or infographic must be from credible sources and properly cited. A PDF file containing the title, a 280-character caption written in English, and the references cited in APA format must be submitted along with the entry.

  24. For infographics: indicate the reference citations on the bottommost portion of the poster before the acknowledgement statement.

  25. For videos: indicate the reference citations at the end of the video before the acknowledgement statement.

  26. Branding and acknowledgement. Include the contest's branding and acknowledgement statement in your entries. Participants have the option to use a pre-formatted logo bar containing all the relevant logos or to use the individual logos to be formatted according to the guidelines stated below. Request permission to access the materials here.

  27. The logos and the acknowledgement statement must be positioned accordingly. For infographics: logos must be added to the topmost portion of the poster, and the acknowledgement statement at the bottommost portion of the poster. For videos: logos must be shown before or along with the video title and the acknowledgement statement must be shown at the end of the video for at most 5 seconds.

  28. Logos must be placed on a single line. The space between logos must be equal to the width of the Chevron logo. See example here.

  29. The actual dimensions of the logos may be adjusted accordingly, but the logos must remain visible and identifiable. The main portion of the Chevron logo must be twice as large as the rest of the logos. See example here.

  30. Participants may only use these logos for their respective contest entries. For future use, permission must be obtained from the relevant parties.

  31. Other specifications and copyright. Participants shall not infringe the Copyright Act. All soundtracks, graphics, and clips used should be royalty-free or original for upload on the Internet. Otherwise, the material must be duly credited along with the reference citations as detailed above (i.e., with author/creator, title, date of publication).

  32. A QR code may be used for linking to a full/complete reference list. Please include useful, evidence-based references that regular Filipinos can use.

  33. For Tiktok-based entries, duet, stitching, and save to device option must be disabled to prevent the use of the entry for other videos. They may be enabled once the competition has ended.

  34. Registration and submission. The student representative must register through https://bit.ly/Kaisa22Submit until 15 September 2022 (11:59 PM). This form may only be submitted once. Please ensure the details inputted are correct and final. The following information and requirements are required to be submitted:

  35. Name and pronouns of participants

  36. Point person (for group entries)

  37. School/Organization

  38. Contact number

  39. Email address (registered to a Zoom account)

  40. Proof of enrolment (e.g. school ID, certificate of enrollment etc.)

  41. Title of the entry

  42. Official entry

  43. One PDF file containing:

  44. Title

  45. Caption of the video for posting

  46. References (APA format)

  47. Screening. All entries shall undergo a screening process before being passed on to the odd-numbered panel of judges for grading and ranking.

  48. All entries shall undergo initial screening. No grading or ranking will be done at this time. Containing the following shall be grounds for disqualification at this phase:

  49. Discriminatory/derogatory terms

  50. Sexual content and/or innuendos

  51. Content which is offensive to a certain group/individual, race, and gender

  52. Fake news and misinformed content

  53. Copied or reproduced materials without authorization and/or proper citation

  54. All entries that pass initial screening will be sent to the judges for evaluation (see criteria below) and will be featured on PhilOHUN’s Facebook page for the liking and sharing contest (see below).

  55. Like and share contest. A liking and sharing contest shall ensue after the entries have been posted.

  56. The date, time, and social media account used for original posting shall be announced to the qualified entries’ point persons.

  57. The number of reactions (LIKE, HEART, or WOW) and shares acquired within the specified contest duration (19-25 September 2022) will be tallied.

  58. Each LIKE, HEART, or WOW reaction corresponds to one point;

  59. Each share corresponds to five points.

  60. Only on this date forward can participants privately post their video on Facebook, TikTok, and other social media platforms for the sake of spreading the message; however, engagements incurred on TikTok and other platforms shall have no bearing in the liking & sharing contest.

  61. The number of likes and shares will count towards 5% of an entry’s final score.

  62. Judging. An odd-numbered panel of judges will evaluate the entries according to the following criteria (Table 2 and Table 3). The average score of the judges will count towards 95% of an entry's final score.

  63. Announcement of Winners. The winners for each category of the contest shall be awarded on 26 September 2022. The top three entries’ point persons will be contacted by the organizers prior to the event.

  64. Awards. The top three entries for each category shall receive a (1) certificate signed by PhilOHUN and its partner organizations; and (2) a cash prize (Table 4).

  65. Usage of Entries. Once submitted, all entries will be considered the property of PhilOHUN and UP MSSR. All entries may be released by the organizations to the public as health promotion materials, subject to their discretion. Original creators will still be rightfully credited for their work, and contest winners will receive a cash prize (see table).

  66. Enforcement. The guidelines stipulated in this document are final unless announced by the KAISA Organizing Committee through its social media accounts. Any deviations from these guidelines may result in non-recognition, disqualification, and/or delays in processing of entries. Please be advised.


Mentoring Sessions

Mentoring sessions will be held online over Zoom. The topics to be tackled include (1) One Health in the Health Sector and Health Systems and (2) One Health in Agriculture and Environment. Up to 20 slots per topic will be opened for university students from the Philippines.


Register here: bit.ly/Kaisa22Mentor



Key Dates (times are in PHT)

1 August 2022

  • General Event Announcement

  • Opening of Contest Entry Submission and Registration for Mentoring Sessions

22-26 August 2022

  • Instagram Quiz Bee

10 September 2022

  • Mentoring Sessions

15 September 2022 (formerly 27 August 2022)

  • Deadline of Entries

19-25 September 2022 (formerly 17-24 September 2022)

  • Like and Share Contest

26 September 2022 (formerly 10 September 2022)

  • Announcement of Winners


Questions and clarifications

For questions and clarifications, please contact the KAISA Contests Committee through the PhilOHUN Facebook page or send an email to contact@philohun.org.


NOTE: Revisions to the initial guidelines are indicated in yellow highlight


References

Table 1. Possible topics and questions to answer about rabies

Basic information on rabies

Mechanism of spread

Related statistics and burden of disease in the Philippines

Current mechanisms tackling rabies

Possible ways to address the problem

What is rabies? How does it manifest in an infected person/animal?

How do animals pass rabies on to humans? How does rabies spread in the community?

How do we monitor rabies in the Philippines? What are the relevant statistics on rabies?

What are international, governmental, non-governmental, research, and advocacy groups doing to stop the spread of rabies in the Philippines? What else needs to be done?

What can we do as students/the youth/regular citizens to address rabies? What is the One Health approach and how does it tackle rabies? Who else needs to act on rabies? What’s your call to action?

Table 2. Criteria for judging video entries

Evidence-based content

  • Does the content presented showcase true, cited, and fact-checked information?

  • Are the data and information used up-to-date?

30%

Central message

  • Is the call to action strong and engaging, with a specified audience?

  • Are the concepts presented in layman’s terms and easily understood by regular Filipinos?

  • Are the arguments presented and relevant to the Philippine context?

30%

Creativity

  • How creative and appealing were the media used?

  • Was the information showcased in a creative, novel, and entertaining manner?

25%

Originality

  • How original is the content produced?

  • Were the origins of the materials properly attributed?

10%

Social Media Presence

Based on Total Tally of Points on the Social Media Contest

  • Top 1 - 100% of the criteria points

  • Top 2 - 90% of the criteria points

  • Top 3 - 85% of the criteria points

  • All other entries - 80%

5%

TOTAL

100%

Table 3. Criteria for judging infographic entries

Evidence-based content

  • Does the content presented showcase true, cited, and fact-checked information?

  • Are the data and information used up-to-date and localized to the Philippine context?

30%

Central message

  • Are the concepts presented in layman’s terms and easily understood by regular Filipinos?

  • Is information presented in a logical and organized manner?

  • Is the call to action strong, relevant, and engaging, with a specified audience?

30%

Creativity

  • How creative and appealing were the media used?

  • Was the information showcased in a creative, novel, and entertaining manner?

25%

Originality

  • How original is the content produced?

  • Were the origins of the materials properly attributed?

10%

Social Media Presence

Based on Total Tally of Points on the Social Media Contest

  • Top 1 - 100% of the criteria points

  • Top 2 - 90% of the criteria points

  • Top 3 - 85% of the criteria points

  • All other entries - 80%

5%

TOTAL

100%

Table 4. Awards

Winners of the Video Category

Amount

Winners of the Infographic Category

Amount

Champion

USD 200 or PHP 11,000

Champion

USD 200 or PHP 11,000

1st runner up

USD 100 or PHP 5,500

1st runner up

USD 100 or PHP 5,500

2nd runner up

USD 50 or PHP 2,750

2nd runner up

USD 50 or PHP 2,750



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